single-post-featured-img

Category: The Q India

The Q India Launches on ZEE5

The Q India Launches on ZEE5

QYOU Media has announced the launch of its flagship network, The Q India, on ZEE5, India’s fastest growing OTT platform. ZEE5 marks the sixth major platform launch for The Q India and the second distribution agreement in India’s fast-growing OTT marketplace.

The Q India is among the fastest growing youth focused networks in Asia and its library includes over 5,000 hours of content featuring everything from eSports, fitness, cooking and comedy which will be made available to all the ZEE5 consumers globally. The Q India becomes the latest addition to the list of entertainment channels that form part of the LIVE TV segment on the ZEE5 platform.

Aparna Acharekar, Programming Head, ZEE5 India commented, “ZEE5 is quickly becoming the most talked about OTT service in India and with our growing offering of live channels, originals and regional content across 12 languages, we are unlocking the best of Indian entertainment. The Q India, with its focus on the best digital content for Young India represents exactly the kind of content partnerships we are focused on bringing to our subscribers. Content that is fresh, unique and speaks to a new and fast-growing audience of OTT consumers.”

Curt Marvis, CEO and co-founder of QYOU Media and The Q India remarked, “In a short time, ZEE5 has established itself as a company to watch in the growing OTT marketplace. Their unique approach to content that is relevant and authentic is right in line with our goal of developing a leading global content brand for Young India. We are thrilled to launch The Q India on its platform and as we continue to develop our own offering of vernacular leading digital series we expect to experience great success with this new partnership.”

The Q India launches Influencer Marketing business

  • First campaign for StoryTel India follows record breaking Influencer Marketing quarterly revenue of $1.3M in North America

TORONTO and LOS ANGELES, July 9, 2019 – QYOU Media (TSXV:QYOU; OTCQB: QYOUF)

announced it has launched its first Influencer Marketing campaign via its Q India subsidiary. The

campaign for StoryTel India comes on the heels of a record breaking quarter for QYOU Media that

saw it surpass $1.3 Million in its Influencer Marketing business for the quarter. The StoryTel India

effort will deploy prominent Indian influencers on both YouTube and Instagram.

Influencer Marketing, an industry that was estimated to be worth $2 billion in 2017 is projected to be

worth $10 billion by 2020, according to Adweek and is growing globally at a spectacular rate. In a

survey conducted by Bangalore based GreenroomNow, 42% of agencies surveyed said that they

are increasing their influencer marketing spend in 2019.

Krishna Menon, Chief Revenue Officer of The Q India said: “We are thrilled to kick off our

Influencer Marketing business with StoryTel. We have a robust pipeline of new opportunities and we

look forward to future integrations with our channel Q India as it continues to grow its reach and

viewership. We view this as only the beginning of a significant revenue stream for The Q India in

2019 and beyond.”

Curt Marvis, CEO and co-founder of QYOU Media comments: “Glenn Ginsburg and our

Influencer Marketing team in the US have been doing an incredible job growing both revenue and our

customer base as evidenced in our record revenue growth last quarter. They are helping Krishna

and our India team get things started with a bang and we anticipate similar results as the global

business of brands using influencers continues to experience extraordinary growth”.

In other corporate news, the company is announcing the resignation of Tim Hogarth as a member of

the board of directors of QYOU Media and thanks him for his service.

About QYOU Media

QYOU Media is a fast-growing global media company powered by creators and influencers. We

curate, package and market premium content from leading digital video creators for multiscreen &

multi platform distribution. Founded and created by industry veterans from Lionsgate, MTV and

Disney, QYOU’s millennial and Gen Z-focused products include linear television networks, genrebased

series, influencer marketing campaigns, mobile apps, and video-on-demand formats. QYOU

Media content reaches more than 500 million consumers around the world. Experience our work at

www.qyoumedia.com

For further information:

Contacts: Faye Ratliff, Platform Communications – for QYOU Media

+44 (0) 207 486 4900

qyou@platformcomms.com

Jeff Walker, Investor Relations – for QYOU Media

+ 1 403 221 0915

jeff@howardgroupinc.com

The Q India launches Influencer Marketing business
The Q India and Mediology partner on Ad sales

The Q India and Mediology partner on Ad sales

  • Google powered Readwhere Ad Exchange is India’s largest vernacular ad network

TORONTO and LOS ANGELES, June 27, 2019 – QYOU Media (TSXV:QYOU; OTCQB: QYOUF)

announced it has partnered with Mediology to drive ad sales for The Q India across its various

mobile and OTT distribution outlets. Mediology owns and operates India’s largest vernacular ad

network Readwhere AdExchange. Readwhere AdExchange is also India’s largest Google Certified

Channel Partner. The Readwhere AdExchange also works directly with brands and agencies on

various high return CPM and CPC campaigns.

At 570 million, India has the second-highest number of Internet users after China, growing 13%

annually. Digital ad spend grew 34% in 2018 and now accounts for 21% of the ad market. Several

broadcasters have started combining selling of ads across over-the-top (OTT) and linear platforms

to enable better monetization of marquee properties and increased utilization of digital

inventory. Mediology’s Readwhere Advertising Exchange was launched in 2014 and has specialized

in delivering cost effective and highly targeted ads for brands including Samsung, Tata, Lufthansa,

Amazon, Asian Paints, Ford and Royal Sundaram.

Manish Dhingra CEO and Co-founder, said: “We are always looking for innovative partnerships to

increase monetization for advertisers and agencies. Both Google and Amazon have recognized our

business as we have worked to monetize the massive growth in consumption of content online and

via mobile devices in India. This is particularly powerful for young Indian consumers throughout the

country and we are thrilled to be working with The Q India to work towards building a strong ad

platform for their content offering to this customer base.”

Curt Marvis, CEO and co-founder of QYOU Media comments: “Our goal in India has been to

create a great product targeted to Young Indians and use it to achieve mass distribution. That

audience reach leads to monetization opportunities which we are now beginning to reap the benefits

of. Mediology offers a unique and tested platform to reach online and mobile users with high value

CPM and CPC campaigns. We are thrilled to have their support as we continue to build audience

engagement and revenue growth”.

About QYOU Media

QYOU Media is a fast-growing global media company powered by creators and influencers. We

curate, package and market premium content from leading digital video creators for multiscreen &

multi platform distribution. Founded and created by industry veterans from Lionsgate, MTV and

Disney, QYOU’s millennial and Gen Z-focused products include linear television networks, genrebased

series, influencer marketing campaigns, mobile apps, and video-on-demand formats. QYOU

Media content reaches more than 500 million consumers around the world. Experience our work at

www.qyoumedia.com

About Mediology Software:

Mediology is India’s leading product and platforms company focused on providing end-to-end

technology solutions for the media and publishing industry. The company has one decade of

experience on building consumer platforms like Readwhere.com (India’s largest digital newsstand)

and Eduwhere.in (India’s leading test preparation platform), to SaaS based enterprise platforms like

Readwhere Complete Mobile Solution and Readwhere AdExchange. Mediology’s products are built

towards delivering value for the next billion internet users. Some of India’s largest publishers like

Indian Express, Jagran, Patrika, Andhra Jyothy, Sakshi and Malayala Manorma rely on Mediology’s

platforms for enhancing their digital reach and monetization. Experience Mediology’s solutions at

http://www.mediologysoftware.com

For further information:

Contacts:

Zoe Mumba, Platform Communications – for QYOU Media

+44 (0) 207 486 4900

qyou@platformcomms.com

Jeff Walker, Investor Relations – for QYOU Media

+ 1 403 221 0915

jeff@howardgroupinc.com

The Q India premieres on DishTV’s ‘Watcho’

Growing OTT distribution footprint targets internet & broadband user base set to reach800M in 2021

TORONTO and LOS ANGELES, June 25, 2019 – QYOU Media (TSXV: QYOU; OTCQB:

QYOUF) announced it is partnering with Watcho, the OTT platform launched by India’s

largest direct-to-home (DTH) TV operator DishTV, to bring The Q India’s 24/7 linear stream of

digital-first content to its subscribers. This is the fifth distribution deal for The Q India and reinforces

the regional appetite for premium short form video content.

India is home to almost half a billion young Indians aged between 20 – 30. Raised in the digital era,

this tech-savvy demographic is always-connected, always-on and expects to be able to watch digital

content whenever and wherever they are. Dish TV launched its OTT service, Watcho, to target this

high-value age bracket by offering over 1,000 hours of short-form content, including everything from

original series to films. As part of Watcho’s commitment to offering fresh and dynamic programming

that speaks to young Indians, it chose to add The Q India to its line-up.

Akash Tyagi, DishTV India head OTT, said: “What sets Watcho apart from other services is that

it was specifically created with young Indians in mind. This generation is actively seeking out exciting

content from the internet, and we saw there was a huge opportunity to connect and engage with

them more effectively by bringing the very best of it onto one platform. We’re always looking for new

ways to make our service as relevant and engaging as possible, and The Q India will enrich our

offering by enabling us to showcase some of the most talented influencers and content creators the

region has to offer.”

The Q India is a 24/7 linear service featuring premium curated content that launched in December

2017 and is aimed at young Indians. The service has established content partnerships that include

some of the most influential and prolific digital content creators in India, including popular webseries:

What The Folks and Ms. Malini as well as curated episodes from leading digital production

houses in India, including 101 India, Pocket Aces and Nirvana Digital.

Curt Marvis, CEO and Co-founder of QYOU Media comments: “We’ve always recognized that

there is a huge appetite in India for more youth focused programming and services. It’s fantastic to

see a global broadcast brand like DishTV align with our thinking by creating a platform with young

Indians in mind. Watcho is building an exciting library of content that focuses on storytelling that’s

perfect for multi-platform consumption, so it is a great honor for The Q India to be a part of it. We

couldn’t be more excited about Watcho subscribers now being able to benefit from The Q

India’s deep ties to the creator community in India and our ability to find, curate, and amplify some of

the most exciting digital-first and short-form entertainment creators in India today.”

About QYOU Media

QYOU Media is a fast-growing global media company powered by creators and influencers. We

curate, package and market premium content from leading digital video creators for multiscreen &

multi-platform distribution. Founded and created by industry veterans from Lionsgate, MTV and

Disney, QYOU’s millennial and Gen Z-focused products include linear television networks, genrebased

series, influencer marketing campaigns, mobile apps, and video-on-demand formats. QYOU

Media content reaches more than 500 million consumers around the world. Experience our work at

www.qyoumedia.com

About Dish TV India Limited:

Dish TV India Limited is India’s largest direct-to-home (DTH) Company with a subscriber base of

more than 23.7 million. Dish TV India Limited owns multiple individual brands like Dish TV, Zing and

d2h under its umbrella. The company benefits from multiple satellite platforms including SES-8,

GSAT-15 and ST-2 and has a bandwidth capacity of 1332 MHz, the largest held by any DTH player

in the country. Dish TV India Limited has on its platform more than 701 channels & amp services

including 31 audio channels. The Company has a vast distribution network of over 3,750 distributors

& amp around 415,000 dealers that span across 9,400 towns in the country. Dish TV India Limited is

connected with its pan-India customer base through call-centres that are spread across 22 cities

and are equipped to handle customer queries 24 x 7 in 12 different languages. For more information

on the Company, please visit www.dishtv.in

For further information:

For further media queries, please contact:

Hirdesh Agarwal | Dish TV India Ltd

hirdesh.agarwal@dishd2h.com

Contacts:

Zoe Mumba, Platform Communications – for QYOU Media

+44 (0) 207 486 4900

qyou@platformcomms.com

Jeff Walker, Investor Relations -for QYOU Media

+ 1 403 221 0915

jeff@howardgroupinc.com

The Q India premieres on DishTV’s ‘Watcho’
SonyLIV partners with QYOU Media to launch ‘The Q India’

SonyLIV partners with QYOU Media to launch ‘The Q India’

TORONTO and LOS ANGELES, 14 May 2019QYOU Media Inc (TSXV: QYOU; OTCQB: QYOUF) has announced that it has partnered with SonyLIV, India’s leading OTT platform, to bring The Q India’s 24/7 linear stream of digital first content to Indian homes. SonyLIV customers can now enjoy expertly curated digital-first premium content from ‘The Q India’, featuring the most talented and popular influencers in the region. 

India is expected to become the second largest video-viewing audience globally according to the Federation of Indian Chambers of Commerce and Industry with the growth of Internet users estimated to reach 829 Million by 2021. The digital video market in India is growing at a rapid pace and is expected to exceed 500 million by the year 2020.* SonyLIV represents one of the fastest growing OTT services in the country with reported 7X consumption growth in the last year.  For Q India, this marks another distribution win in the region and demonstrates the growing appetite for premium digital-first content. 

Uday Sodhi, Business Head – Digital, Sony Pictures Networks Indiasaid: “Young India forms a critical part of our audience and it’s imperative that our programming offering is in line with their consumption habits and programming preferences.  Being a leading VOD platform in India, we understand our viewers’ needs and provide them with a wide array of content across sports, general entertainment, live TV channels, premium English shows, web originals and much more. We are incredibly excited to associate with ‘The Q India’ to bring the most disruptive online video trends to our programming line-up.” 

Sunder Aaron, General Manager and Co-Founder of The Q India comments: “Seeking out exciting premium digital content is second nature to Young India, but for a long time there has been a gap in the market for a youth orientated service that can be easily accessed alongside other programming, such as live sports. We launched The Q India to address this need, and in just a couple of years we are already available across broadcast TV and mobile reaching over 300 million viewers. We are thrilled that SonyLIV recognizes ‘The Q India’ as an important partner who can help them deliver an OTT service that remains relevant to Young Indians by providing them with the very best digital content from the region’s most talented influencers.”

*Sony liv state_of_digital_entertainment_2018 from Social Samosa

About QYOU Media

QYOU Media Inc. is a fast-growing global media company that curates and packages premium content from leading digital video creators for multiscreen distribution. Founded and created by industry veterans from Lionsgate, MTV, and CinemaNow, QYOU’s millennial and Gen Z-focused products including linear television networks, genre-based series, mobile apps, and video-on-demand formats reaches more than 500 million people around the world.

The Q India is a 24/7 linear service stream of premium curated content that launched in December 2017 and is aimed at Young Indians. The service has established content partnerships that include some of the most influential and prolific digital content creators in India and popular web-series such as; Official ChuckyagiriWhat The Folks and Miss Malini as well as programming from leading digital production houses  in India, including: 101 India, Pocket Aces, Culture Machine & Nirvana Digital

About SonyLIV

SonyLIV is the first premium Video on demand (VOD) service by Sony Pictures Networks (SPN) providing multi-screen engagement for users on all devices. Launched in January 2013, it enables users to discover over 23 years of rich content from the network channels of Sony Pictures Networks India.  It also provides a rich array of movies, strong line-up of events across all sports, shows, music, food and fitness. 

With 107 million app downloads so far, SonyLIV is the first amongst its competition to provide original exclusive premium content. As a true pioneer in its space, SonyLIV launched India’s first-ever original show exclusively for the online platform. Streaming the biggest football tournament, the 2018 FIFA World Cup Russia on SonyLIV made it the most preferred online destination for football fans. SonyLIV also live streamed the India tour of South Africa, India tour of England and the India tour of Australia in 2018. It is the home for the biggest football leagues like UEFA Champions League, UEFA Europa League, La Liga and more. 

SonyLIV has TVF content like Tripling Season 1 and 2. It also has American entertainment giant Lionsgate Play’s top-rated shows on the platform. SonyLIV has a host of award-winning English content with award-winning shows like The Good Doctor, Mr. Mercedes, Damages, Counterpart and The Handmaid’s Tale.   

www.sonyliv.com 

Contacts

Zoe Mumba

Platform Communications – for QYOU Media                  

+44 (0) 207 486 4900                                                       

qyou@platformcomms.com                                         

Jeff Walker, 

Investor Relations – for The QYOU 

+ 1 403 221 0915 

jeff@howardgroupinc.com

Sneha Iyer

Marketing Manager for SonyLIV

+91 9833 933390 

sneha.iyer@setindia.com