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Category: Influencer Marketing

The Q India launches Influencer Marketing business

The Q India launches Influencer Marketing business

  • First campaign for StoryTel India follows record breaking Influencer Marketing quarterly revenue of $1.3M in North America

TORONTO and LOS ANGELES, July 9, 2019 – QYOU Media (TSXV:QYOU; OTCQB: QYOUF)

announced it has launched its first Influencer Marketing campaign via its Q India subsidiary. The

campaign for StoryTel India comes on the heels of a record breaking quarter for QYOU Media that

saw it surpass $1.3 Million in its Influencer Marketing business for the quarter. The StoryTel India

effort will deploy prominent Indian influencers on both YouTube and Instagram.

Influencer Marketing, an industry that was estimated to be worth $2 billion in 2017 is projected to be

worth $10 billion by 2020, according to Adweek and is growing globally at a spectacular rate. In a

survey conducted by Bangalore based GreenroomNow, 42% of agencies surveyed said that they

are increasing their influencer marketing spend in 2019.

Krishna Menon, Chief Revenue Officer of The Q India said: “We are thrilled to kick off our

Influencer Marketing business with StoryTel. We have a robust pipeline of new opportunities and we

look forward to future integrations with our channel Q India as it continues to grow its reach and

viewership. We view this as only the beginning of a significant revenue stream for The Q India in

2019 and beyond.”

Curt Marvis, CEO and co-founder of QYOU Media comments: “Glenn Ginsburg and our

Influencer Marketing team in the US have been doing an incredible job growing both revenue and our

customer base as evidenced in our record revenue growth last quarter. They are helping Krishna

and our India team get things started with a bang and we anticipate similar results as the global

business of brands using influencers continues to experience extraordinary growth”.

In other corporate news, the company is announcing the resignation of Tim Hogarth as a member of

the board of directors of QYOU Media and thanks him for his service.

About QYOU Media

QYOU Media is a fast-growing global media company powered by creators and influencers. We

curate, package and market premium content from leading digital video creators for multiscreen &

multi platform distribution. Founded and created by industry veterans from Lionsgate, MTV and

Disney, QYOU’s millennial and Gen Z-focused products include linear television networks, genrebased

series, influencer marketing campaigns, mobile apps, and video-on-demand formats. QYOU

Media content reaches more than 500 million consumers around the world. Experience our work at

www.qyoumedia.com

For further information:

Contacts: Faye Ratliff, Platform Communications – for QYOU Media

+44 (0) 207 486 4900

qyou@platformcomms.com

Jeff Walker, Investor Relations – for QYOU Media

+ 1 403 221 0915

jeff@howardgroupinc.com

QYOU Media’s Influencer Marketing Division on Track to Achieve Record Quarterly Revenue of $1.3 Million

  • Rapidly expanding business unit experiences record breaking 270% quarterly growth
  • Receives second consecutive nomination for ThinkLA awards following 2018 win for

Best Social Campaign

TORONTO and LOS ANGELES, June 3, 2019 – QYOU Media Inc (TSXV: QYOU; OTCQB:

QYOUF) announced today that with a month remaining in the current fiscal quarter (June 30th), the

company’s quickly growing Influencer Marketing division has already grown more than 270% in

contracted and booked revenue contribution compared to the third fiscal quarter.

The revenue contribution to the corporation during FQ4/19 has surpassed $1.3 million, which is an

estimated 270% increase over $350,000 delivered in FQ3/19.

This significant milestone reflects the growing pipeline of new business, which is directly related to

past and highly successful campaigns conducted by this business unit.

Also of note, for the second consecutive year QYOU Media has received a nomination from the

ThinkLA 2019 Idea Awards for Best Influencer Campaign for its work on Universal Pictures The

House with a Clock in Its Walls on TikTok. This follows its victory for Best Social Media campaign in

2018 for its work on the Dreamworks film, Trolls.

Glenn Ginsburg, Senior Vice President Global Partnerships: “We are thrilled to be

experiencing such tremendous momentum and revenue growth in our influencer marketing business.

We strive to deliver authentic and powerful campaigns that are driven by great creative and real

interactions from our targeted audience and demographic. Our team excels at picking the right

influencer talent and supporting their efforts to deliver exemplary results for our clients.”

Curt Marvis, CEO and Co-Founder of QYOU Media: “Glenn and his team keep hitting home

runs. We have a strong pipeline, a growing list of returning customers and new unsolicited inbound

business based on our growing reputation for delivering successful high impact campaigns. We will

continue building upon this current success as “influencer” momentum is expected to be mirrored in

the company’s other contributing units with collective revenues taking a visible and positive run into

and through Fiscal 2020.”

Influencer marketing is expected to become a $10B industry in 2020, up from $3B in 2017. The

target audience of 18-34 year olds – the focus of QYOU Media influencer marketing campaigns – are

most likely to be persuaded by influence marketing campaigns, with 22% making a large purchase

after seeing an online influencer endorsing a product. QYOU Media’s Influencer Marketing team, led

by industry veteran and SVP of Global Partnerships Glenn Ginsburg, has developed campaigns

deploying multiple social platforms including YouTube, Instagram, and TikTok.

About QYOU Media

QYOU Media is a fast-growing global media company powered by creators and influencers. We

curate, package and market premium content from leading digital video creators for multiscreen &

multi platform distribution. Founded and created by industry veterans from Lionsgate, MTV and

Disney, QYOU’s millennial and Gen Z-focused products include linear television networks, genrebased

series, influencer marketing campaigns, mobile apps, and video-on-demand formats.

QYOU Media content reaches more than 500 million consumers around the world. Experience

our work at www.qyoumedia.com

For further information:

Zoe Mumba, Platform Communications – for QYOU Media

+44 (0) 207 486 4900

qyou@platformcomms.com

Jeff Walker, Investor Relations – for QYOU Media

+ 1 403 221 0915

jeff@howardgroupinc.com