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Category: Distribution

SonyLIV partners with QYOU Media to launch ‘The Q India’

SonyLIV partners with QYOU Media to launch ‘The Q India’

TORONTO and LOS ANGELES, 14 May 2019QYOU Media Inc (TSXV: QYOU; OTCQB: QYOUF) has announced that it has partnered with SonyLIV, India’s leading OTT platform, to bring The Q India’s 24/7 linear stream of digital first content to Indian homes. SonyLIV customers can now enjoy expertly curated digital-first premium content from ‘The Q India’, featuring the most talented and popular influencers in the region. 

India is expected to become the second largest video-viewing audience globally according to the Federation of Indian Chambers of Commerce and Industry with the growth of Internet users estimated to reach 829 Million by 2021. The digital video market in India is growing at a rapid pace and is expected to exceed 500 million by the year 2020.* SonyLIV represents one of the fastest growing OTT services in the country with reported 7X consumption growth in the last year.  For Q India, this marks another distribution win in the region and demonstrates the growing appetite for premium digital-first content. 

Uday Sodhi, Business Head – Digital, Sony Pictures Networks Indiasaid: “Young India forms a critical part of our audience and it’s imperative that our programming offering is in line with their consumption habits and programming preferences.  Being a leading VOD platform in India, we understand our viewers’ needs and provide them with a wide array of content across sports, general entertainment, live TV channels, premium English shows, web originals and much more. We are incredibly excited to associate with ‘The Q India’ to bring the most disruptive online video trends to our programming line-up.” 

Sunder Aaron, General Manager and Co-Founder of The Q India comments: “Seeking out exciting premium digital content is second nature to Young India, but for a long time there has been a gap in the market for a youth orientated service that can be easily accessed alongside other programming, such as live sports. We launched The Q India to address this need, and in just a couple of years we are already available across broadcast TV and mobile reaching over 300 million viewers. We are thrilled that SonyLIV recognizes ‘The Q India’ as an important partner who can help them deliver an OTT service that remains relevant to Young Indians by providing them with the very best digital content from the region’s most talented influencers.”

*Sony liv state_of_digital_entertainment_2018 from Social Samosa

About QYOU Media

QYOU Media Inc. is a fast-growing global media company that curates and packages premium content from leading digital video creators for multiscreen distribution. Founded and created by industry veterans from Lionsgate, MTV, and CinemaNow, QYOU’s millennial and Gen Z-focused products including linear television networks, genre-based series, mobile apps, and video-on-demand formats reaches more than 500 million people around the world.

The Q India is a 24/7 linear service stream of premium curated content that launched in December 2017 and is aimed at Young Indians. The service has established content partnerships that include some of the most influential and prolific digital content creators in India and popular web-series such as; Official ChuckyagiriWhat The Folks and Miss Malini as well as programming from leading digital production houses  in India, including: 101 India, Pocket Aces, Culture Machine & Nirvana Digital

About SonyLIV

SonyLIV is the first premium Video on demand (VOD) service by Sony Pictures Networks (SPN) providing multi-screen engagement for users on all devices. Launched in January 2013, it enables users to discover over 23 years of rich content from the network channels of Sony Pictures Networks India.  It also provides a rich array of movies, strong line-up of events across all sports, shows, music, food and fitness. 

With 107 million app downloads so far, SonyLIV is the first amongst its competition to provide original exclusive premium content. As a true pioneer in its space, SonyLIV launched India’s first-ever original show exclusively for the online platform. Streaming the biggest football tournament, the 2018 FIFA World Cup Russia on SonyLIV made it the most preferred online destination for football fans. SonyLIV also live streamed the India tour of South Africa, India tour of England and the India tour of Australia in 2018. It is the home for the biggest football leagues like UEFA Champions League, UEFA Europa League, La Liga and more. 

SonyLIV has TVF content like Tripling Season 1 and 2. It also has American entertainment giant Lionsgate Play’s top-rated shows on the platform. SonyLIV has a host of award-winning English content with award-winning shows like The Good Doctor, Mr. Mercedes, Damages, Counterpart and The Handmaid’s Tale.   

www.sonyliv.com 

Contacts

Zoe Mumba

Platform Communications – for QYOU Media                  

+44 (0) 207 486 4900                                                       

qyou@platformcomms.com                                         

Jeff Walker, 

Investor Relations – for The QYOU 

+ 1 403 221 0915 

jeff@howardgroupinc.com

Sneha Iyer

Marketing Manager for SonyLIV

+91 9833 933390 

sneha.iyer@setindia.com 

QYOU Media’s ‘Q Polska’ adds 5.5M new users on player.pl

TORONTO and LOS ANGELES, May 7, 2019 /CNW/ – QYOU Media (TSXV:QYOU; OTCQB: QYOUF) announced it has partnered with Player.pl, Poland’s leading OTT service, to bring eight new shows to its platform. The shows will debut under the company’s Polish arm, Q Polska, and reflect the region’s unique internet culture with digital-first programming from some of the country’s most talented and popular content creators.

With the average Polish consumer increasingly watching short-form video content on social media platforms like YouTube and Facebook each month, there’s a growing opportunity for OTT players to capitalize on this market. Player.pl, which has a monthly audience reach of over 5 million, is bringing Q Polska to its platform to leverage this trend. 

Q Polska, in partnership with European multi-channel network Mediakraft, is turning four of Poland’s top YouTube channels with more than 24 million combined monthly views:Topowa ArmiaLejdisWaksy,Włodek and Markowicz, into dedicated shows. It has also created four brand new themed shows, Muzyka, Niewzykłe wyzwania, Przygoda, Komedia, which are based on its extensive knowledge of what type of content young Polish viewers are actively seeking out online.

“Millennials and Gen-Zs make up a significant number of our audience, so it is essential that we can bring the creativity and dynamism of internet culture to our service. We chose Q Polska because they have their finger on the pulse about what’s trending and entertaining for young Polish audiences, and can turn content that’s hugely popular online into longer TV-like programming.” says Maciej Gozdowski, Managing Director of player.pl

Launched in 2018, Q Polska is the first channel QYOU Media fully localized for a European market. It features talent from multi-channel network Mediakraft’s stable of entertainers as well as the region’s top creators, who have a combined social reach of nearly 10 million followers. Q Polska was originally launched on Play Poland’s over-the-top (OTT) service, Play Now. Most recently, it was made available on TOYA’s TV service and via the TOYA GO mobile app.

“Younger audiences in Poland are always seeking out the very best of online video content, which is why we have been rapidly growing our presence in the region. Player.pl is the region’s number one OTT service, providing the perfect platform for us to increase our reach,” said Curt Marvis, CEO, and co-founder of QYOU Media. “We couldn’t be more excited for Player.pl audiences to see the shows we have been developing with Mediakraft. They are fun, fresh and shine a light on the very best of Poland’s viral video culture.”

About QYOU Media

QYOU Media Inc. is a fast-growing global media company that curates and packages premium content from leading digital video creators for multiscreen distribution. Founded and created by industry veterans from Lionsgate, MTV, and CinemaNow, QYOU’s millennial and Gen Z-focused products including linear television networks, genre-based series, mobile apps, and video-on-demand formats reaches more than 500 million people around the world.

About Player.pl

Player.pl is the most engaging Polish OTT platform featuring live channels as well as entertainment shows, films and TV series on demand. Player.pl users can also use the player+ offer created together with nc+, gaining access to over 40 live channels and a film and show library, e.g. TVN as well as CANAL+ and HBO, without ads or long-term commitments. For more information go to player.pl

For further information: Contacts: Zoe Mumba, Platform Communications – for QYOU Media, +44 (0) 207 486 4900, zoe@platformcomms.com; Jeff Walker, Investor Relations – for The QYOU, + 1 403 221 0915, jeff@howardgroupinc.com

QYOU Media’s ‘Q Polska’ adds 5.5M new users on player.pl