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Category: Channel Launch

QYOU Media’s ‘Q Polska’ adds 5.5M new users on player.pl

QYOU Media’s ‘Q Polska’ adds 5.5M new users on player.pl

TORONTO and LOS ANGELES, May 7, 2019 /CNW/ – QYOU Media (TSXV:QYOU; OTCQB: QYOUF) announced it has partnered with Player.pl, Poland’s leading OTT service, to bring eight new shows to its platform. The shows will debut under the company’s Polish arm, Q Polska, and reflect the region’s unique internet culture with digital-first programming from some of the country’s most talented and popular content creators.

With the average Polish consumer increasingly watching short-form video content on social media platforms like YouTube and Facebook each month, there’s a growing opportunity for OTT players to capitalize on this market. Player.pl, which has a monthly audience reach of over 5 million, is bringing Q Polska to its platform to leverage this trend. 

Q Polska, in partnership with European multi-channel network Mediakraft, is turning four of Poland’s top YouTube channels with more than 24 million combined monthly views:Topowa ArmiaLejdisWaksy,Włodek and Markowicz, into dedicated shows. It has also created four brand new themed shows, Muzyka, Niewzykłe wyzwania, Przygoda, Komedia, which are based on its extensive knowledge of what type of content young Polish viewers are actively seeking out online.

“Millennials and Gen-Zs make up a significant number of our audience, so it is essential that we can bring the creativity and dynamism of internet culture to our service. We chose Q Polska because they have their finger on the pulse about what’s trending and entertaining for young Polish audiences, and can turn content that’s hugely popular online into longer TV-like programming.” says Maciej Gozdowski, Managing Director of player.pl

Launched in 2018, Q Polska is the first channel QYOU Media fully localized for a European market. It features talent from multi-channel network Mediakraft’s stable of entertainers as well as the region’s top creators, who have a combined social reach of nearly 10 million followers. Q Polska was originally launched on Play Poland’s over-the-top (OTT) service, Play Now. Most recently, it was made available on TOYA’s TV service and via the TOYA GO mobile app.

“Younger audiences in Poland are always seeking out the very best of online video content, which is why we have been rapidly growing our presence in the region. Player.pl is the region’s number one OTT service, providing the perfect platform for us to increase our reach,” said Curt Marvis, CEO, and co-founder of QYOU Media. “We couldn’t be more excited for Player.pl audiences to see the shows we have been developing with Mediakraft. They are fun, fresh and shine a light on the very best of Poland’s viral video culture.”

About QYOU Media

QYOU Media Inc. is a fast-growing global media company that curates and packages premium content from leading digital video creators for multiscreen distribution. Founded and created by industry veterans from Lionsgate, MTV, and CinemaNow, QYOU’s millennial and Gen Z-focused products including linear television networks, genre-based series, mobile apps, and video-on-demand formats reaches more than 500 million people around the world.

About Player.pl

Player.pl is the most engaging Polish OTT platform featuring live channels as well as entertainment shows, films and TV series on demand. Player.pl users can also use the player+ offer created together with nc+, gaining access to over 40 live channels and a film and show library, e.g. TVN as well as CANAL+ and HBO, without ads or long-term commitments. For more information go to player.pl

For further information: Contacts: Zoe Mumba, Platform Communications – for QYOU Media, +44 (0) 207 486 4900, zoe@platformcomms.com; Jeff Walker, Investor Relations – for The QYOU, + 1 403 221 0915, jeff@howardgroupinc.com

QYOU, TOYA team for Polish cable

Launched in 2018, Q Polska is the first channel QYOU Media fully localised for a European market. It features talent from multi-channel network Mediakraft’s stable of entertainers as well as the region’s top creators, which boast have a combined social reach of nearly 10 million followers. Q Polska made its debut on Play Poland’s over-the-top (OTT) service, Play Now.

To tap into what it feels is a strong youthful appetite for short-form video content, TOYA will use presenters from Poland and feature the region’s top creators and influencers, including Ponki Topowa Dycha, Waksy, Hasztagi and Wlodek Markowicz. Q Polska will be available on TOYA’s TV service and via the TOYA GO mobile app, along with a library of selective archival videos made available in its free VOD offering.

“Traditional TV is still thriving in Poland, but there’s also a huge appetite for online video content,” commented TOYA general director Jacek Kobierzycki. “We believe that our customers should be able to watch the very best programming from both worlds in one place, which is why we added Q Polska to our services. Q Polska’s fresh digital-first video content makes its one of the most interesting and dynamic channels in Poland and we are excited to be bringing it to our customers.”

Added QYOU CEO and co-founder Media Curt Marvis: “We have been working hard with our partners at Mediakraft to turn Q Polska into a video service that’s compatible with all devices. Launching it on TOYA marks a big step towards realising that goal. Poland is a market with huge growth potential thanks to the strong demand for online video and its unique culture, so we expect more announcements in the near future that will increase our audience reach and drive brand awareness and monetisation.”

src: Rapid TV News

QYOU, TOYA team for Polish cable
Airtel partners QYOU Media to offer web series on Airtel Digital TV

Airtel partners QYOU Media to offer web series on Airtel Digital TV

NEW DELHI: QYOU Media and Airtel Digital TV, the DTH arm of Bharti Airtel have partnered to bring The Q India’s 24/7 linear stream of digital first content to Indian homes, the companies said in a press release on Wednesday.

The partnership will allow Airtel Digital TV customers to access The Q India’s content that has been curated from creators in the region, as part of their monthly DTH pack.

The Q India is a 24/7 linear service stream of premium curated content that launched in December 2017 and is aimed at young Indians.

The companies see growing opportunity to engage customers with short form content on a regular basis. The Q India will be available on channel number#125 on Airtel digital TV and will be broadcast in Hindi.

“We are constantly innovating to add greater value for customers and enhance their TV experience on our platform. We are always working towards bringing new content and relevant programming for our customers,” said Sunil Taldar, CEO & Director – DTH, Bharti Airtel.

Airtel Digital TV reaches over 14 million homes across India. The home broadband and digital TV businesses of Airtel India generate as much as 17% of its operating income.