NEW DELHI: QYOU Media and Airtel Digital TV, the DTH arm of Bharti Airtel have partnered to bring The Q India’s 24/7 linear stream of digital first content to Indian homes, the companies said in a press release on Wednesday.
The partnership will allow Airtel Digital TV customers to access The Q India’s content that has been curated from creators in the region, as part of their monthly DTH pack.
The Q India is a 24/7 linear service stream of premium curated content that launched in December 2017 and is aimed at young Indians.
The companies see growing opportunity to engage customers with short form content on a regular basis. The Q India will be available on channel number#125 on Airtel digital TV and will be broadcast in Hindi.
“We are constantly innovating to add greater value for customers and enhance their TV experience on our platform. We are always working towards bringing new content and relevant programming for our customers,” said Sunil Taldar, CEO & Director – DTH, Bharti Airtel.
Airtel Digital TV reaches over 14 million homes across India. The home broadband and digital TV businesses of Airtel India generate as much as 17% of its operating income.